--- title: Life Annuity Specialist - Pilotbird Lifestyle Analytics description: Discover the unique features that make Pilotbird a trusted partner for a life annuity specialist. Explore their acclaimed services that capture attention. image: https://www.pilotbird.com/hubfs/image%20(6).svg --- Insurance leaders on promises of emerging data [Listen to podcast](https://www.pilotbird.com/blog/soa-podcast-promises-and-risks-of-emerging-data-in-insurance) [![Pilotbird](https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg "Pilotbird")](https://www.pilotbird.com/) [![Pilotbird](https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Light.svg "Pilotbird")](https://www.pilotbird.com/) - [Technology](https://www.pilotbird.com/technology) - [Insights](https://www.pilotbird.com/blog) - [Technology](https://www.pilotbird.com/technology) - [Insights](https://www.pilotbird.com/blog) [Contact Us](https://www.pilotbird.com/contactus) [Contact Us](https://www.pilotbird.com/contactus) ![](https://px.ads.linkedin.com/collect/?pid=2764348&fmt=gif) # Pilotbird's Outstanding Recognition by Life Annuity Specialist ![image (6)](https://www.pilotbird.com/hubfs/image%20(6).svg "image (6)") News 4 Feb 2021, 1 Min Read ## **Highlighting Pilotbird's Recognition by Life Annuity Specialist** **Startup Banks on Social Media to Improve Underwriting, Detect Fraud New Insurtech startup** New insurtech startup Pilotbird aims to help insurers use data from social media and other public sources to assess lifestyle risk, market to prospective clients and even determine whether claims fraud is occurring. The company is working with life and property and casualty carriers and has received investments from Mutual of Omaha, Allstate, American Equity and Principal Financial. Pilotbird was founded by Evgeny Aleksandrov, who also created Kiwi Insure, another startup. Kiwi is an on-demand insurer, selling per-day sport and adventure coverage. It uses public data to assess a potential client’s risk and target new customers. Aleksandrov said interest among insurance executives and carriers in Kiwi’s social analytics during its participation in the 2020 Global Insurance Accelerator program inspired him to develop Pilotbird, a company solely focused on these offerings. Kiwi will act as a testing vehicle for [Pilotbird’s ](https://www.pilotbird.com/)technology, according to Aleksandrov. Pilotbird’s current products include [Lifestyle Risk Scoring](https://pilotbird.com/pilotbird-lifestyle-risk-scoring), which relies on publicly available data from social media and searches sites like Google to estimate risk. “The distinctive part about this approach is that we look at the risk profile even before we engage the potential customer or client,” Aleksandrov said. He explained that information related to whether a client smokes, their body mass index, or how they live their life can provide vital insight to insurers. For instance, an Instagram photo of a person who is scuba diving or skiing might indicate a riskier lifestyle. “If we notice that the individual is, in fact, an expert in that activity, then we adjust the risk score accordingly versus somebody who’s a novice,” Aleksandrov said. The company also offers [Pilotbird Engage](https://www.pilotbird.com/pilotbird-engage), which uses data analytics to match customers with insurance policies they may need. Aleksandrov said the platform could use social media to identify people who just welcomed a baby to the family or even just held one recently, then targets them with advertising for a life insurance policy. The [Pilotbird Revocation ](https://www.pilotbird.com/pilotbird-fraud-monitoring)product won’t be available until 2021, but it’s designed to use public data to determine whether fraud is occurring. For example, a policyholder may have claimed disability coverage but has social media photos that show them participating in an active lifestyle. The method can also be applied during the underwriting process. A potential policyholder may claim to be a nonsmoker on an insurance application, but a Facebook photo might indicate otherwise, showing that same person puffing a cigarette. Share on Twitter Share on LinkedIn ![Evgeny Aleksandrov](https://www.pilotbird.com/hubfs/797518957cd317d1263bb91542e8046e.png) **Evgeny Aleksandrov** is an industry thought leader in the insurance industry with numerous articles on technology, innovation, and financial services. ### Leave a Comment Your email address will not be published. Required fields are marked \* ##### Read next - ###### [![Pilotbird announces Linda Kreitzman as an independent advisor](https://www.pilotbird.com/hubfs/image%20(5).svg) News Pilotbird announces Linda Kreitzman as an independent advisor 16 Jan 2021 Under a minute](https://www.pilotbird.com/blog/pilotbird-announces-linda-kreitzman-as-an-independent-advisor) - ###### [![5 Insurance Technology Trends That You Should Follow](https://www.pilotbird.com/hubfs/insurance-technology-trends.svg) Tech insights 5 Insurance Technology Trends That You Should Follow 11 Jan 2022 4 Min Read](https://www.pilotbird.com/blog/insurance-technology-trends) - ###### [![Pilotbird exhibits at 40th Anniversary IASIU in Nashville, TN](https://www.pilotbird.com/hubfs/Screenshot%202024-08-15%20at%208.22.56%20AM.png) News Pilotbird exhibits at 40th Anniversary IASIU in Nashville, TN 15 Aug 2024 Under a minute](https://www.pilotbird.com/blog/pilotbird-exhibits-at-40th-anniversary-iasiu-in-nashville-tn) - ###### [![The Society of Actuaries Podcast with our CEO](https://www.pilotbird.com/hubfs/Imported_Blog_Media/ceo_podcast-300x139-1.png) News The Society of Actuaries Podcast with our CEO 7 Jan 2021 Under a minute](https://www.pilotbird.com/blog/our-ceo-on-podcast-with-society-of-actuaries) - ###### [![Founder of Kiwi Introduces Pilotbird, an Insurance Analytics Product Company](https://www.pilotbird.com/hubfs/Headshot-2-e1620077823985.svg) Tech insights Founder of Kiwi Introduces Pilotbird, an Insurance Analytics Product Company 20 Oct 2020 1 Min Read](https://www.pilotbird.com/blog/founder-of-kiwi-introduces-pilotbird-an-insurance-analytics-product-company) - ###### [![SOA Podcast: Promises and Risks of Emerging Data in Insurance](https://www.pilotbird.com/hubfs/compressed_Screenshot%202024-06-19%20at%202.37.01%20PM.png) News SOA Podcast: Promises and Risks of Emerging Data in Insurance 19 Jun 2024 Under a minute](https://www.pilotbird.com/blog/soa-podcast-promises-and-risks-of-emerging-data-in-insurance) #### Other insights - [![Pilotbird announces Linda Kreitzman as an independent advisor](https://www.pilotbird.com/hubfs/image%20(5).svg)](https://www.pilotbird.com/blog/pilotbird-announces-linda-kreitzman-as-an-independent-advisor) News 16 Jan 2021 ##### [Pilotbird announces Linda Kreitzman as an independent advisor](https://www.pilotbird.com/blog/pilotbird-announces-linda-kreitzman-as-an-independent-advisor) Introducing Linda Kreitzman: A Valuable Addition to Pilotbird as an Independent Advisor We are excited to announce that Linda Kreitzman, Executive Director and Assistant Dean of the Master of... [Read More »](https://www.pilotbird.com/blog/pilotbird-announces-linda-kreitzman-as-an-independent-advisor) - [![5 Insurance Technology Trends That You Should Follow](https://www.pilotbird.com/hubfs/insurance-technology-trends.svg)](https://www.pilotbird.com/blog/insurance-technology-trends) Tech insights 11 Jan 2022 4 Min Read ##### [5 Insurance Technology Trends That You Should Follow](https://www.pilotbird.com/blog/insurance-technology-trends) New technologies like AI are already part of our daily lives and are changing our lives in a big way. The insurance industry will not be spared in a revolution where their customers, for instance,... [Read More »](https://www.pilotbird.com/blog/insurance-technology-trends) - [![Pilotbird exhibits at 40th Anniversary IASIU in Nashville, TN](https://www.pilotbird.com/hubfs/Screenshot%202024-08-15%20at%208.22.56%20AM.png)](https://www.pilotbird.com/blog/pilotbird-exhibits-at-40th-anniversary-iasiu-in-nashville-tn) News 15 Aug 2024 ##### [Pilotbird exhibits at 40th Anniversary IASIU in Nashville, TN](https://www.pilotbird.com/blog/pilotbird-exhibits-at-40th-anniversary-iasiu-in-nashville-tn) Pilotbird participates in 40th anniversary IASIU 2024 as an exhibitor. The conference takes place August 25-28 at Gaylord Opryland Resort & Convention Center in Nashville, TN. Pilotbird team has a... [Read More »](https://www.pilotbird.com/blog/pilotbird-exhibits-at-40th-anniversary-iasiu-in-nashville-tn) [![Pilotbird](https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Light.svg "Pilotbird")](https://www.pilotbird.com/) - [Terms & Conditions](https://www.pilotbird.com/terms-conditions) - [Privacy Center](https://www.pilotbird.com/privacy-center) - [Security](https://www.pilotbird.com/security) - [Careers](https://www.pilotbird.com/careers) [![logo-24](https://www.pilotbird.com/hubfs/linkedin.svg "logo-24")](https://www.linkedin.com/company/pilotbird/) Quick Links - [Pilotbird Lifestyle Risk Scoring](https://www.pilotbird.com/pilotbird-lifestyle-risk-scoring) - [Pilotbird Fraud Monitoring](https://www.pilotbird.com/pilotbird-fraud-monitoring) - [Technology](https://www.pilotbird.com/technology) - [Blog](https://www.pilotbird.com/blog) - [Contact Us](https://www.pilotbird.com/contactus) ### Get our newsletter ![Arch grants](https://www.pilotbird.com/hs-fs/hubfs/raw_assets/public/Pilotbird_January2022/images/arch-grants-1.png?width=1085&name=arch-grants-1.png "Arch grants") ![aicpa logo](https://www.pilotbird.com/hubfs/aicpa%20logo.svg "aicpa logo") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Evgeny Aleksandrov", "url" : "https://www.pilotbird.com/blog/author/evgeny-aleksandrov" }, "dateModified" : "2023-06-28T14:12:44.262Z", "datePublished" : "2021-02-04T15:58:46.000Z", "headline" : "Life Annuity Specialist - Pilotbird Lifestyle Analytics", "image" : [ "https://www.pilotbird.com/hubfs/image%20(6).svg" ], "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/pilotbird-gets-noticed-by-life-annuity-specialist", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Evgeny Aleksandrov" }, "dateModified" : "June 28, 2023, 2:12:44 PM", "datePublished" : "2021-02-04 15:58:46", "description" : "Discover the unique features that make Pilotbird a trusted partner for a life annuity specialist. 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Explore their acclaimed services that capture attention." }, "naics" : "513210", "name" : "Pilotbird", "sameAs" : [ "https://www.linkedin.com/company/pilotbird/" ], "telephone" : "", "url" : "/" } ``` ```json { "@context" : "https://schema.org/", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.pilotbird.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-lifestyle-risk-scoring", "name" : "Pilotbird Lifestyle Risk Scoring", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Kiwi Insurance Services, Inc", "logo" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg", "name" : "Pilotbird", "sameAs" : "https://www.linkedin.com/company/pilotbird/", "url" : "https://www.pilotbird.com/" } ``` ```json { "@context" : "https://schema.org/", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.pilotbird.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-lifestyle-risk-scoring", "name" : "Pilotbird Lifestyle Risk Scoring", "position" : 2 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-engage", "name" : "Pilotbird Engage", "position" : 3 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-fraud-monitoring", "name" : "Pilotbird Fraud Monitoring", "position" : 4 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/technology", "name" : "Pilotbird Technology", "position" : 5 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/blog", "name" : "Pilotbird Blog", "position" : 6 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/contactus", "name" : "Pilotbird Contact Us", "position" : 7 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "datePublished" : "2021-01-07", "description" : "Robert Eaton from Society of Actuaries on the uses of lifestyle data points to improve insurance experience. Tune in for the latest views in using alternative data sets to improve underwriting accuracy and prequalify leads.", "headline" : "Our CEO on podcast with Society of Actuaries", "image" : "https://www.pilotbird.com/hs-fs/hubfs/ceo_podcast-300x139-1%20(1).png?width=300&name=ceo_podcast-300x139-1%20(1).png", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/our-ceo-on-podcast-with-society-of-actuaries", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "datePublished" : "2022-01-11", "description" : "Insurance technology trends will increase competition with new entrants joining the market as existing players grapple with the hostile environment. McKinsey & Company agrees with these sentiments, affirming that technology will alter the structure of many organizations (1) in the coming decade. Future leaders in the industry will be organizations that integrate these technologies into their core processes and adopt an innovative mindset in light of the new realities.", "headline" : "5 Growing Insurance Technology Trends You Can’t Afford to Ignore", "image" : "https://www.pilotbird.com/hs-fs/hubfs/insurance-technology-trends.jpg?width=1420&name=insurance-technology-trends.jpg", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/insurance-technology-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "datePublished" : "2022-09-05", "description" : "Social media and insurance records have enormous amounts of data on individuals. However, the below factors are the most consequential for health.", "headline" : "Social Media and Insurance: How BMI Is Reflected in Social Data", "image" : "https://www.pilotbird.com/hs-fs/hubfs/consumers%20providing%20information%20to%20social%20media%20and%20insurance%20companies.jpg?width=1420&name=consumers%20providing%20information%20to%20social%20media%20and%20insurance%20companies.jpg", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/social-media-insurance-how-bmi-is-reflected-social-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "dateModified" : "2022-10-10", "datePublished" : "2020-12-11", "description" : "The insurance industry is quickly following suit with multiple applications designed to improve the accuracy of underwriting. InsurTech disrupts the insurance landscape by improving customer experience, triaging customer to a product, and assessing underwriting risk. Let’s look at how these applications utilize lifestyle insights and social data points during the underwriting process.", "headline" : "Lifestyle Insights for Underwriting in FinTech and InsurTech", "image" : "https://www.pilotbird.com/hubfs/lifestyle_insight_v2-1.svg", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/lifestyle-insights-for-underwriting-in-fintech-and-insurtech", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ```