--- title: Leadership Lifestyle Analytics for Insurance | Underwriting description: Underwriting | Pilotbird use predictive analytics on lifestyle data to enhance insurance carriers’ capabilities. Find more info. image: https://www.pilotbird.com/hubfs/image-02.svg --- Insurance leaders on promises of emerging data [Listen to podcast](https://www.pilotbird.com/blog/soa-podcast-promises-and-risks-of-emerging-data-in-insurance) [![Pilotbird](https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg "Pilotbird")](https://www.pilotbird.com/) [![Pilotbird](https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Light.svg "Pilotbird")](https://www.pilotbird.com/) - [Technology](https://www.pilotbird.com/technology) - [Insights](https://www.pilotbird.com/blog) - [Technology](https://www.pilotbird.com/technology) - [Insights](https://www.pilotbird.com/blog) [Contact Us](https://www.pilotbird.com/contactus) [Contact Us](https://www.pilotbird.com/contactus) ![](https://px.ads.linkedin.com/collect/?pid=2764348&fmt=gif) # Publications & Case Studies We regularly publish content covering many different aspects of the digital revolution within the global insurance industry. ### Categories - [Claims (24)](https://www.pilotbird.com/blog/tag/claims) - [Engagement (2)](https://www.pilotbird.com/blog/tag/engagement) - [News (25)](https://www.pilotbird.com/blog/tag/news) - [Tech insights (10)](https://www.pilotbird.com/blog/tag/tech-insights) - [Underwriting (15)](https://www.pilotbird.com/blog/tag/underwriting) ##### Top posts - ###### [![PCMS Adds Pilotbird’s Verified Lifestyle Analytics to the Atlas Partner Ecosystem](https://www.pilotbird.com/hubfs/Screenshot%202026-05-14%20at%205.07.09%20PM-1.png) News PCMS Adds Pilotbird’s Verified Lifestyle Analytics to the Atlas Partner Ecosystem 14 May 2026 2 Min Read](https://www.pilotbird.com/blog/pcms-adds-pilotbirds-verified-lifestyle-analytics-to-the-atlas-partner-ecosystem) - ###### [![Pilotbird Integrates Lifestyle Analytics with Verisk ClaimSearch Ecosystem to Support Claims Investigations](https://www.pilotbird.com/hubfs/Screenshot%202026-04-14%20at%209.33.22%20PM-1.png) News Pilotbird Integrates Lifestyle Analytics with Verisk ClaimSearch Ecosystem to Support Claims Investigations 15 Apr 2026 2 Min Read](https://www.pilotbird.com/blog/pilotbird-integrates-lifestyle-analytics-with-verisk-claimsearch-ecosystem-to-support-claims-investigations) - ###### [![Pilotbird attends IFM 2026 conference](https://www.pilotbird.com/hubfs/Screenshot%202026-02-10%20at%202.57.18%20PM-1.png) News Pilotbird attends IFM 2026 conference 23 Feb 2026](https://www.pilotbird.com/blog/pilotbird-attends-ifm-2026-conference) - [![How Contextual AI Boosts Underwriting Artificial Intelligence Adoption](https://www.pilotbird.com/hubfs/graphical%20representation%20of%20contextual%20AI%20and%20underwriting%20artificial%20intelligence%20tools%20making%20decisions-1.svg)](https://www.pilotbird.com/blog/how-contextual-ai-boosts-underwriting-artificial-intelligence-adoption) Tech insights , Underwriting 17 Oct 2022 5 Min Read ##### [How Contextual AI Boosts Underwriting Artificial Intelligence Adoption](https://www.pilotbird.com/blog/how-contextual-ai-boosts-underwriting-artificial-intelligence-adoption) Despite underwriting artificial intelligence (AI) being such a useful tool in the insurance industry, consumers are not fond of artificial intelligence when it... [Read More »](https://www.pilotbird.com/blog/how-contextual-ai-boosts-underwriting-artificial-intelligence-adoption) - [![Top 5 Insurance Underwriting Trends Changing the Industry](https://www.pilotbird.com/hubfs/Insurance%20company%20using%20cloud%20computing%20to%20manage%20big%20data%20solutions-14.svg)](https://www.pilotbird.com/blog/top-5-insurance-underwriting-trends-changing-industry) Tech insights , Underwriting 3 Oct 2022 4 Min Read ##### [Top 5 Insurance Underwriting Trends Changing the Industry](https://www.pilotbird.com/blog/top-5-insurance-underwriting-trends-changing-industry) The insurance sector continues to grow while simultaneously experiencing challenges aggravated by multiple factors, including the pandemic. These challenges... [Read More »](https://www.pilotbird.com/blog/top-5-insurance-underwriting-trends-changing-industry) - [![How Machine Learning Insurance Underwriting Can Reduce Industry Bias](https://www.pilotbird.com/hubfs/Company%20using%20machine%20learning%20insurance%20underwriting%20to%20process%20work%20faster.svg)](https://www.pilotbird.com/blog/how-machine-learning-insurance-underwriting-can-reduce-industry-bias) Underwriting 26 Sep 2022 4 Min Read ##### [How Machine Learning Insurance Underwriting Can Reduce Industry Bias](https://www.pilotbird.com/blog/how-machine-learning-insurance-underwriting-can-reduce-industry-bias) Unleashing the Potential: Machine Learning Insurance Underwriting to Combat Industry Bias Artificial Intelligence (AI) has evolved and has become one of the ways... [Read More »](https://www.pilotbird.com/blog/how-machine-learning-insurance-underwriting-can-reduce-industry-bias) - [![Enhancing Insurance Data Analytics: 5 Key Steps by Pilotbird](https://www.pilotbird.com/hubfs/Early%20majority%20adapting%20to%20big%20data%20insurance%20underwriting-1.svg)](https://www.pilotbird.com/blog/implement-insurance-data-analytics) Underwriting 19 Sep 2022 4 Min Read ##### [Enhancing Insurance Data Analytics: 5 Key Steps by Pilotbird](https://www.pilotbird.com/blog/implement-insurance-data-analytics) The life insurance industry has long struggled with challenging fundamentals. Intense competition erodes value across the board, and only a few industry leaders... [Read More »](https://www.pilotbird.com/blog/implement-insurance-data-analytics) - [![Accelerated Underwriting: Revolutionizing the Future of Insurance](https://www.pilotbird.com/hubfs/image-01-2.svg)](https://www.pilotbird.com/blog/acclerated-underwriting-insurance) Underwriting 12 Sep 2022 4 Min Read ##### [Accelerated Underwriting: Revolutionizing the Future of Insurance](https://www.pilotbird.com/blog/acclerated-underwriting-insurance) For a long time, life-term underwriting has grappled with a dwindling baby boomer generation and growing millennial customer base. Amidst these circumstances,... [Read More »](https://www.pilotbird.com/blog/acclerated-underwriting-insurance) - [![Unveiling the Connection Between BMI & Social Media Data in Insurance](https://www.pilotbird.com/hubfs/social%20media%20and%20insurance.svg)](https://www.pilotbird.com/blog/social-media-insurance-how-bmi-is-reflected-social-data) Underwriting 5 Sep 2022 6 Min Read ##### [Unveiling the Connection Between BMI & Social Media Data in Insurance](https://www.pilotbird.com/blog/social-media-insurance-how-bmi-is-reflected-social-data) A primary concern among all insurers is how to adequately and accurately assess their clients’ various risk factors. In this pursuit, social media and insurance... [Read More »](https://www.pilotbird.com/blog/social-media-insurance-how-bmi-is-reflected-social-data) - [![Risk Scoring Millennials: 4 Crucial Data Points for Insurers](https://www.pilotbird.com/hubfs/life%20insurance%20pricing.svg)](https://www.pilotbird.com/blog/life-insurance-pricing-millennials) Underwriting 29 Aug 2022 4 Min Read ##### [Risk Scoring Millennials: 4 Crucial Data Points for Insurers](https://www.pilotbird.com/blog/life-insurance-pricing-millennials) Tough economic times, the risk classification problem among millennials, and their reluctance to buy life insurance make it hard for insurers to attract... [Read More »](https://www.pilotbird.com/blog/life-insurance-pricing-millennials) - [![Big Data In Insurance Underwriting - 6 Ways Early Majority Benefits](https://www.pilotbird.com/hubfs/Pilotbird-Engage-1.svg)](https://www.pilotbird.com/blog/6-ways-early-majority-benefits-from-big-data-in-insurance-underwriting) Underwriting 27 Jun 2022 5 Min Read ##### [Big Data In Insurance Underwriting - 6 Ways Early Majority Benefits](https://www.pilotbird.com/blog/6-ways-early-majority-benefits-from-big-data-in-insurance-underwriting) The US insurance industry is one of the largest markets in the world, with an estimated 1.3 trillion dollars worth of written insurance premiums in 2020 and... [Read More »](https://www.pilotbird.com/blog/6-ways-early-majority-benefits-from-big-data-in-insurance-underwriting) [Load More](https://www.pilotbird.com/blog/tag/underwriting/page/2) [![Pilotbird](https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Light.svg "Pilotbird")](https://www.pilotbird.com/) - [Terms & Conditions](https://www.pilotbird.com/terms-conditions) - [Privacy Center](https://www.pilotbird.com/privacy-center) - [Security](https://www.pilotbird.com/security) - [Careers](https://www.pilotbird.com/careers) [![logo-24](https://www.pilotbird.com/hubfs/linkedin.svg "logo-24")](https://www.linkedin.com/company/pilotbird/) Quick Links - [Pilotbird Lifestyle Risk Scoring](https://www.pilotbird.com/pilotbird-lifestyle-risk-scoring) - [Pilotbird Fraud Monitoring](https://www.pilotbird.com/pilotbird-fraud-monitoring) - [Technology](https://www.pilotbird.com/technology) - [Blog](https://www.pilotbird.com/blog) - [Contact Us](https://www.pilotbird.com/contactus) ### Get our newsletter ![Arch grants](https://www.pilotbird.com/hs-fs/hubfs/raw_assets/public/Pilotbird_January2022/images/arch-grants-1.png?width=1085&name=arch-grants-1.png "Arch grants") ![aicpa logo](https://www.pilotbird.com/hubfs/aicpa%20logo.svg "aicpa logo") ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pilotbird" }, "dateModified" : "July 7, 2023, 3:05:21 PM", "datePublished" : "2022-01-31 15:32:15", "description" : "Underwriting | Pilotbird use predictive analytics on lifestyle data to enhance insurance carriers’ capabilities. Find more info.", "headline" : "Blog listing page", "image" : { "@type" : "ImageObject", "url" : "" }, "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/tag/underwriting", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://9002617.fs1.hubspotusercontent-na1.net/hubfs/9002617/Capa%202.png" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "New York", "addressRegion" : "NY", "postalCode" : "", "streetAddress" : "247 W 46th St " }, "alternateName" : "Pilotbird", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "40.75996223497667", "longitude" : "-73.98761007334504" }, "geoRadius" : "150 km" }, "description" : "Pilotbird empowers Life & Health and P&C insurance teams to better score risk and detect ineligible claims by analyzing social data points", "email" : "info@pilotbird.com", "image" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg", "logo" : "https://9002617.fs1.hubspotusercontent-na1.net/hubfs/9002617/Capa%202.png", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/tag/underwriting", "@type" : "WebPage", "description" : "Underwriting | Pilotbird use predictive analytics on lifestyle data to enhance insurance carriers’ capabilities. Find more info." }, "naics" : "513210", "name" : "Pilotbird", "sameAs" : [ "https://www.linkedin.com/company/pilotbird/" ], "telephone" : "", "url" : "/" } ``` ```json { "@context" : "https://schema.org/", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.pilotbird.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-lifestyle-risk-scoring", "name" : "Pilotbird Lifestyle Risk Scoring", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "alternateName" : "Kiwi Insurance Services, Inc", "logo" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg", "name" : "Pilotbird", "sameAs" : "https://www.linkedin.com/company/pilotbird/", "url" : "https://www.pilotbird.com/" } ``` ```json { "@context" : "https://schema.org/", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.pilotbird.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-lifestyle-risk-scoring", "name" : "Pilotbird Lifestyle Risk Scoring", "position" : 2 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-engage", "name" : "Pilotbird Engage", "position" : 3 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/pilotbird-fraud-monitoring", "name" : "Pilotbird Fraud Monitoring", "position" : 4 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/technology", "name" : "Pilotbird Technology", "position" : 5 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/blog", "name" : "Pilotbird Blog", "position" : 6 }, { "@type" : "ListItem", "item" : "https://www.pilotbird.com/contactus", "name" : "Pilotbird Contact Us", "position" : 7 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "datePublished" : "2021-01-07", "description" : "Robert Eaton from Society of Actuaries on the uses of lifestyle data points to improve insurance experience. Tune in for the latest views in using alternative data sets to improve underwriting accuracy and prequalify leads.", "headline" : "Our CEO on podcast with Society of Actuaries", "image" : "https://www.pilotbird.com/hs-fs/hubfs/ceo_podcast-300x139-1%20(1).png?width=300&name=ceo_podcast-300x139-1%20(1).png", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/our-ceo-on-podcast-with-society-of-actuaries", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "datePublished" : "2022-01-11", "description" : "Insurance technology trends will increase competition with new entrants joining the market as existing players grapple with the hostile environment. McKinsey & Company agrees with these sentiments, affirming that technology will alter the structure of many organizations (1) in the coming decade. Future leaders in the industry will be organizations that integrate these technologies into their core processes and adopt an innovative mindset in light of the new realities.", "headline" : "5 Growing Insurance Technology Trends You Can’t Afford to Ignore", "image" : "https://www.pilotbird.com/hs-fs/hubfs/insurance-technology-trends.jpg?width=1420&name=insurance-technology-trends.jpg", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/insurance-technology-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "datePublished" : "2022-09-05", "description" : "Social media and insurance records have enormous amounts of data on individuals. However, the below factors are the most consequential for health.", "headline" : "Social Media and Insurance: How BMI Is Reflected in Social Data", "image" : "https://www.pilotbird.com/hs-fs/hubfs/consumers%20providing%20information%20to%20social%20media%20and%20insurance%20companies.jpg?width=1420&name=consumers%20providing%20information%20to%20social%20media%20and%20insurance%20companies.jpg", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/social-media-insurance-how-bmi-is-reflected-social-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Mani Kaur" }, "dateModified" : "2022-10-10", "datePublished" : "2020-12-11", "description" : "The insurance industry is quickly following suit with multiple applications designed to improve the accuracy of underwriting. InsurTech disrupts the insurance landscape by improving customer experience, triaging customer to a product, and assessing underwriting risk. Let’s look at how these applications utilize lifestyle insights and social data points during the underwriting process.", "headline" : "Lifestyle Insights for Underwriting in FinTech and InsurTech", "image" : "https://www.pilotbird.com/hubfs/lifestyle_insight_v2-1.svg", "mainEntityOfPage" : { "@id" : "https://www.pilotbird.com/blog/lifestyle-insights-for-underwriting-in-fintech-and-insurtech", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.pilotbird.com/hubfs/raw_assets/public/Pilotbird_January2022/images/Pilotbird_Logo_Dark.svg" }, "name" : "Pilotbird" } } ```