Pilotbird Lifestyle Analytics

Pilotbird Engage

Engage the right customers at the right time with products
that match their lifestyle.

Key features

01

Lifestyle and life events
segmentation.

02

Easy to use product and ads content manager.

03

Fully automated
engagement process.

04

Detailed attribution
and lead generation.

Expected Impact

75%

Improved on
marketing budget

~7%

Click through rate

Use Cases

Offer life insurance to couples that are pregnant or recently had a baby.

Offer life insurance to couples that are pregnant or recently had a baby

Pilotbird engages a global multi-line carrier on expanding its distribution of life insurance. Pilotbird Engage compiles a targeted marketing audience based on life events during which they benefit from an insurance product. Pilotbird analytics engine identifies anonymously individuals who are expecting or recently had a child. The approach has an expected click through rate of ~7%, meaningfully above industry benchmarks.

Promote cyber insurance to individuals who are aware of the risk.

Promote cyber insurance to individuals who are aware of the risk

A global Fortune 500 carrier engages Pilotbird to promote a newly launched individual cyber insurance cover. Pilotbird Engage builds an anonymous target audience to engage with in selective states in the U.S. The audience comprises of individuals who were recently victim of cybercrime or who were exposed to friends with such experience. Pilotbird offers to distribute the cyber cover by engaging the audience directly. The results are expected to lower the marketing budget by 75% to archive a comparable outcome using traditional distribution.

Offer life insurance to couples that are pregnant or recently had a baby.

Offer life insurance to couples that are pregnant or recently had a baby

Pilotbird engages a global multi-line carrier on expanding its distribution of life insurance. Pilotbird Engage compiles a targeted marketing audience based on life events during which they benefit from an insurance product. Pilotbird analytics engine identifies anonymously individuals who are expecting or recently had a child. The approach has an expected click through rate of ~7%, meaningfully above industry benchmarks.

Promote cyber insurance to individuals who are aware of the risk.

Promote cyber insurance to individuals who are aware of the risk

A global Fortune 500 carrier engages Pilotbird to promote a newly launched individual cyber insurance cover. Pilotbird Engage builds an anonymous target audience to engage with in selective states in the U.S. The audience comprises of individuals who were recently victim of cybercrime or who were exposed to friends with such experience. Pilotbird offers to distribute the cyber cover by engaging the audience directly. The results are expected to lower the marketing budget by 75% to archive a comparable outcome using traditional distribution

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